Master brand
Master brand sites must convey the look and feel of Queensland Government.
Learn more about master brand sites
Mandatory
- Queensland Government Coat of Arms
- Master brand header
- Typography
- Iconography
- Images
- Grids
- Spacing
- Underlines
- Components
- Templates and patterns
- Principles and standards
Recommended
Sub-brand
Sites for departments, these have flexibility in colour scheme and ability to use your own graphic devices and imagery. Name style must still be used for the site name.
Learn more about sub-brand sites
Recommended
If your sub brand site is offering services for the general public such like renewing a drivers license, that benefits from a strong visual connection to the Qld Government, it is recommend that you use the default colours as this will mean your site will match qld.gov.au.
Mandatory
- Queensland Government Coat of Arms
- Sub-brand header and footer patterns
- Typography
- Iconography
- Images
- Grids
- Spacing
- Underlines
- Components
- Templates and patterns
- Principles and standards
Flexibility
- Colours
- Graphic devices and imagery
Co-brand
Sites for statutory bodies, these have flexibility in colour, graphics, but also header links and the ability to use a logo if they have a Department of Premier and Cabinet (DPC) approved one.
Learn more about co-brand sites
Mandatory
- Queensland Government Coat of Arms
- Co-brand header and footer patterns
- Typography
- Iconography
- Images
- Grids
- Spacing
- Underlines
- Components
- Templates and patterns
- Principles and standards
Flexibility
- Colours
- Graphic devices and imagery
Endorsed
Sites for programs, initiatives or major public campaigns. Flexibility to not use the Qld Government crest in the header as well as colours, graphics etc.
Learn more about endorsed sites
Queensland Government Coat of Arms placement
The Coat of Arms can be placed at the top left hand side for campaigns. There's no need for it to be placed in the footer.However, some campaigns with sensitive public messaging such as 'crystal methamphetamine' can choose to position the Coat of Arms in the footer.
Mandatory
- Queensland Government Coat of Arms
- Endorsed header and footer patterns
- Typography
- Underlines
- Components
- Principles and standards
Flexibility
- Colours
- Graphic devices
- Images
- Iconography
- Templates and patterns
- Grids
- Spacing
Stand alone
Stand alone brands have the most flexibility, they must position their logo in the top left of the page and are not required to include the Queensland Government COA. The stand-alone category is for stat bodies created and operated by the Queensland Government that are not required to follow government corporate ID.
Learn more about stand-alone sites
How do I know what planet my website should be on?
We've developed a simple flow chart to identify which planet in the solar system your website would belong to.